Radley Handbags

Who would have thought that the top Designer Bags in the United Kingdom would carry on its label a Scottish terrier? Only Ms. Lowell Harder could have conceived this brilliant idea. This was her classic little brain child; a definite manifestation of her interests. The Radley collection is indeed a crystal clear reflection of its creator. It also explains the fusion of Lowell’s two favorites: handbags and dogs.

Lowell did not just make the brand, she owned it. Nothing could ever defeat passion as a prime market motivator. Passion made her invincible to a variety of business struggles. Undoubtedly however, it was her ticket to reach the top. The road to victory was not easy, as stories of many successful entrepreneurs reveal, but she was able to persevere.

The Radley brand did not achieve its stature without hardship, and London, England did not come running to its door. Radley had to continuously reinvent itself into a better package to satisfy the market. Radley had to start from scratch, but eventually it became a huge hit in the United Kingdom. Then it went on to captivate and conquer Europe. Now, Radley bags are in demand all around the globe.

Because of its fancy designs and colorful style, Radley struggled to gain acceptance from its target audience. In the beginning, women were not accustomed to that kind of style; they were into the simple and classical look. Lowell, however, stuck to her passion for the style that eventually won people’s hearts and wallets.

Radley has positioned itself as a distinct and aggressive brand. It has a direction of its own and it pulls the target market toward it. Radley has managed to create a demand for designer bags with a fun touch. This style was inherent from the fun-loving attribute of Lowell. In the end, it succeeded in sustaining the demand it has created.

Fancy yet practical, this is the niche in which the brand thrives. Aside from the usual colorful touch, there are new styles. To blend in the season, Radley bags have added a touch of seasonal pictures with the Scottie label of course. Radley also promotes the practical. Not only expensive product lines but guaranteed quality helps to distinguish this brand. Many of its customers provide testimonials to further increase and strengthen the market base.

This spells out the product differentiation strategy used by this brand, fancy and practical. So far, it has been effective and efficient in the market with its ever growing number of loyal customers. As long as the brand continues to expand and sustain its market following, it will remain a dominant market leader.

Radley’s wisdom tells us to stick with what we do best, own the concept by creating a personalized touch, and develop the market for soon there will be overwhelming acceptance.

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